As advocates of in-person, meaningful customer communication, A. Innova is thrilled a new study has finally revealed the real value of the customer experience and in-person communication.
Direct marketing specialists, A.Innova help their clients to form better relationships with customers and build a memorable and personal customer experience. The firm does this through face-to-face marketing techniques to drive long-lasting relationships between a brand and their customers. These personalised interactions through face to face communication helps to increase customer acquisitions, brand awareness and improve the customer buying experience.
The customer experience involves everything to do with a brand from when a person first discovers them, until the last moment they think of it. In a recent study released by Salesfloor, today’s consumer expects a personalised buying experience to be offered by a brand both in-store and online. This frequent and one-on-one communication, especially in-person, with sales associates and brand ambassadors, results in a customer being twice as likely to make a purchase. A.Innova has responded to this study by commenting that personalised services play a vital role in the success of a brand because more sales are made as a result of the positive and informative customer experience.
Direct marketing specialists A.Innova are experts in their field, especially when it comes to personalising the customer buying experience for brands. The firm believes that a personalised service will be in high demand moving into the new year. The firm especially feels that this will counteract the failings of innovative customer experience technologies, like virtual reality and artificial intelligence, which miss out the emotional connection with customers.
A.Innova states that now is an exciting time to join the industry because of the high demand for brands to personalise the customer experience. For individuals wanting to start 2018 learning vital business skills, get in touch with A.Innova at www.alphainnova.co.uk.