A. Innova is the innovative sales and marketing agency with offices in both Liverpool and Cardiff. The firm consistently delivers high levels of results and puts this is partly down to their sports-minded workforce, and their high levels of dedication. The company has released a statement on why a sports mindset is at the heart of their employee criteria.
A. Innova understands that a sports background is often developed early in life or during further education; the firm is encouraging individuals to expand on their skills learnt during this time, stating how these can be directly applicable to the sales and marketing sector and subsequent success.
Transferable Skills: A. Innova understands that those individuals with sports backgrounds are often used to having to prioritise, sports taking on extracurricular status usually during studying at university and part-time work. The firm understands that this practice has helped to develop skills such as discipline, efficiency, and organisation.
Communication: Communication and teamwork skills are essential during team-based sports, often having team members rotate, opposing teams and varying coaches. The firm state that learning to communicate effectively with those with opposing opinions is an essential life skill that can be directly applied to the business world.
Self-discipline: A. Innova understands that along with participation in sports comes a sense of self-discipline, individuals develop a skill of focus on the task at hand. Those aspiring individuals from sports backgrounds can banish procrastination and focus on the current job.
A. Innova state that a vast array of lessons can be learnt from sports, and advise all aspiring entrepreneur to take this up during their spare time. The company sees a direct link between entrepreneurship and a sports mindset, exploring how the two lend qualities to one another that can be essential in a variety of industries. A. Innova finds the most dedicated and aspirational employees to have sports backgrounds, encouraging this amongst their dynamic workforce.
A. Innova focuses on direct marketing, priding themselves on leading the industry on new and developing marketing techniques. The firm has offices in Liverpool and Cardiff with plans to expand further afield over the next year.